About us

Our Mission

Laurel Crown Designs has one goal: to create a space that reflects each individual client’s personality, style, and brand.

Our team is committed to understand and interpret the client’s vision and transform it into a physical space that reflects their needs without compromising on design quality.

Our mission is to develop interiors spaces that are innovative, unique, functional and comfortable.

First and foremost, we do not simply want to design a house; we want to design a home.

“Interior design is making the best possible use of the available space.”

— Unknown

Our Team

Laurel Crown Designs is currently a one-woman business run by interior designer Loretta Abel.

After graduating with an honors degree from Greenside Design Center, Loretta worked in a successful architecture company in Johannesburg, which is where her love for interior design developed.

Having worked on many residential projects, she now has extensive expertise dealing with the specific challenges of the industry and strives on creating long lasting relationships with her clients, contractors and suppliers.

In 2019, she decided to take the leap to start her own company now known as LC Designs.